In Baudrillard's article, Simulacra and Simulations, he discusses how a lot of things in today's world are distorted from reality. These distortions are especially used because of all the technological advances we have had in recent years, making it easier to transform real images into something they are not. We see advertisements that are highly photoshopped every day, but many don't realize it is not the actual picture. With the use of photoshop, models can be made to have flawless skin, be extremely skinny, and enhance desirable features on their body - somewhat raising the imaginary standard that all people should look like them.
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