The New Media Giant reading talks about how Viacom came to be and how it became a large media company. Viacom was created from CBS's compliance to the FCC's new regulations in 1970. Basically, CBS had to create a new corporate entity, separate from their network if they wanted to air reruns of shows like I Love Lucy. So they came up with Viacom in order to do that. Viacom owns all, or most of the channels you see on TV like MTV, Comedy Central, H-1, Showtime etc… Viacom's media business has a global component. For example, Nickelodeon distributes its programming all over the world. Latin America, Turkey, and Australia to name a few. This helps Viacom's percentages of income and has become a major media player in the industry and international world.
this is a nickelodeon commercial in Latin America, to show that it is a program world wide.
No comments:
Post a Comment