Croteau and Hoynes’ article mainly talks about the merger between two major television companies, Viacom and CBS. It was the largest merger in history by a long shot. Merging media companies has four main developments – growth, integration, globalization, and concentration of ownership.
During this merger, the television shows changed tremendously. A great example is MTV. Not too long ago, it used to be exactly what its name says – music television. Music videos and talk about music were the only things you would tune into MTV for, versus now being a reality television show advocate. On another note, MTV also became a global phenomenon. “Over three-quarters of households that receive MTV are outside the United States” (35). Expanding a station globally like that also gives its network a better name.
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